New Earth Love L.O.L. Surprise Dolls | Source: MGA/The Toy Book

With big personality comes big heart, and no one proves that more than the L.O.L. Surprise dolls. Just in time for Earth Day (April 22), these glam girls are showing love to the Blue Planet with new, sustainable packaging. 

The spherical packaging central to the L.O.L. brand will be swapping plastic for natural materials like bamboo, wood, and sugar cane. As part of the L.O.L. Surprise Earth Love activation, the new spheres will be entirely compostable, while maintaining the same unboxing experience as the previous models. 

Related: MGA Entertainment’s L.O.L. Surprise! Dolls are Going Digital in Second ‘Twilight Daycare’ Roblox Activation

By Fall 2022, MGAE plans to transition about 65 percent of their L.O.L. Surprise plastic balls to the sustainable packaging at all retailers. It is estimated that about 45 million L.O.L. Surprise! toys will be produced with sustainable packaging, representing at least three metric tons of plastic eliminated from the toy line in 2022. 

To celebrate this milestone, L.O.L. Surprise is introducing two new green queens to its collection of dolls: Earthy B.B. and Grow Grrrl. These new dolls come with gardening accessories and can be found exclusively at Walmart

Additionally, recycling options for L.O.L. Surprise dolls and packaging continue to be offered by TerraCycle.

About the author

Danielle Farina

Danielle Farina

Danielle is an editorial intern for the Pop Insider, the Toy Book, and the Toy Insider. When she’s not giving an incredibly off-key performance of her favorite Disney soundtracks, you can find her going on walks, binge watching New Girl, or reading a book in a local coffee shop! Danielle is excited to immerse herself in the world of toys and unleash her inner child!