L.O.L. Surprise! dolls from MGA Entertainment have inspired consumers for the last six years to express themselves and be confident while doing so. To celebrate six years of empowerment, MGA is launching a “fierce” collection of some classic L.O.L. Surprise! dolls full of new, bold looks, plus three pop-up events across the U.S. to further push their initiative and inspire fans to “find their fierce.”
The L.O.L. Surprise! O.M.G. Fierce collection features a four-character collection of collector-quality dolls that includes fan-favorite characters Royal Bee, Lady Diva, Swag, and Neonlicious. These collectible dolls are taller in height with new faces, body sculpts, color-coordinated hair styles, and outfits, with plenty of surprises in store.
The dolls are sharing the celebration of their fierceness with a three-city, ticketed pop-up tour that invites fans to “find their fierce” as they shop in an immersive retail experience. Visitors can take part in confidence-building activities that involve music, art, fashion, glam stations, one-of-a-kind photo opportunities, and a chance to win prizes through a raffle.
The empowering tour will first hit Los Angeles between July 8-10, continuing in Chicago from July 15-16, followed by a Philadelphia run from July 22-23. Tickets to the events are on sale now for $10 here. The L.O.L. Surprise! O.M.G. Fierce dolls will be available for purchase at major retailers for $36.99 each.
