Roblox L.O.L. Surprise! The Official Party | Source: MGA Entertainment/The Toy Book

It’s official: L.O.L. Surprise! is now a part of the Roblox World.

Following a few weeks of build-up, The L.O.L. Surprise! Official Party went live on Roblox today. The kid-safe digital game is the first official world to represent MGA Entertainment’s (MGAE) smash-hit toy brand within the popular digital platform. MGAE Collaborated with SuperAwesome to make the experience possible.

“L.O.L. Surprise! is a global phenomenon that continues to surprise and amaze fans with product innovations and novel ways to play,” says MGAE Founder and CEO Isaac Larian. “Newness and creativity are the driving forces behind the growth of the brand, and this gaming initiative will expand the L.O.L. Surprise! universe into a completely new world for our fans — one that will bring them together while reinforcing our efforts to keep kids and parents safe.”

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The L.O.L. Surprise! Official Party is a free gaming experience that includes interactive doll characters that kids can customize with mix-and-match outfits and accessories. The game is designed for co-play between kids and parents and features dance-offs, challenges, and unlockable rewards.

The latest L.O.L. Surprise! dolls to hit retail — the L.O.L. Surprise! Dance, Dance, Dance! series — will be featured in the new Roblox game.