Gooooal!
MGA Entertainment inked a deal with FIFA for a series of co-branded L.O.L. Surprise! collectibles for kids and kidults alike.
The L.O.L. Surprise! x FIFA World Cup Qatar 2022 Collection is an assortment of 12 dolls to collect. The range includes dolls inspired by 10 of the qualifying countries that will compete in Qatar, plus a FIFA Fan and an ultra-rare Referee doll. Each package comes with an L.O.L. Surprise! trading card and seven surprises for fans to unwrap.
“The collaboration with FIFA World Cup Qatar 2022 is a perfect match with L.O.L. Surprise! pairing one of the most-loved global doll and collectible brands with one of the world’s most-loved global sports organizations and events,” says MGA Entertainment Founder and CEO Isaac Larian. “Together we hope to encourage kids — and adults — to ‘let their champion out’ and celebrate their sporty side with these two great brands.”
Whether you call it “soccer” or “football” based on regional or personal preference, the sport is growing on a global scale.
The L.O.L. Surprise! x FIFA World Cup Qatar 2022 Collection will be available at retailers in Qatar when the games kick off next month. Additionally, the dolls will be available in major markets around the world, including Amazon, Target, and Walmart in the U.S.