LEGO, Geomagworld, and Character Options Score Editor's Choice Awards at London Toy Fair

LEGO, Geomagworld, and Character Options Score Editor’s Choice Awards at London Toy Fair

At the recently wrapped London Toy Fair, the British Toy and Hobby Association presented its annual Editor’s Choice Awards. More than 260 companies exhibited at the show in London, with the awards voted on by attending media. The Editor’s Choice Awards honor the three most highly ranked toys of the show.

Toy fair season is underway, and with it comes a new round of awards honoring some of the best new and recent toys.

At the recently wrapped London Toy Fair, the British Toy and Hobby Association presented its annual Editor’s Choice Awards. More than 260 companies exhibited at the show in London with the awards voted on by attending media. The Editor’s Choice Awards honor the three most highly ranked toys of the show.

“In such a competitive environment, placing in the top three of the Editor’s Choice Awards is a major achievement and a strong signaler of future success,” says Majen Immink, director of fairs and special events for the association.

2020 Toy Fair London Editor’s Choice Recipients

Hidden Side Haunted Fairground, from LEGO
Geomagworld Green Range, including Geomag Classics and Magicube Color produced with 100% recycled plastic
Heroes of Goo Jit Zu Marvel Super Heroes, from Moose Toys, imported by Character Options for the UK

As the toy industry moves toward sustainability, Geomagworld was notably excited to emerge within the top three.

“We are very proud of the result we have achieved,” says Filippo Gallizia, CEO of Geomagworld. “Coming runner-up in the Editor’s Choice Awards is really important for us. It means that the hard work we put in to create this sustainable and responsible collection has been recognized and appreciated. We shall continue to strive to ensure that our products have an even lower impact on the planet while maintaining the highest levels of quality, safety, and design. The issue of environmental responsibility is an inherent part of Geomagworld’s DNA and we are keen to continue our journey in this direction.”

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.