The music-focused toy brand Loops Lab has launched a new seasonal set, just in time for holiday gatherings.

Loops Lab, which debuted in the U.S. at Toy Fair, integrates physical and digital play. Kids select crafted figures — each representing a different genre of music — and place them on a Loops Stage, where they can layer the beats to create unique songs and rhythms. The stage connects to an app, where aspiring musicians can hear their music change depending on the figure’s placement.

The new Christmas Duo adds seasonal sounds to the Loops Stage. | Source: Loops Lab

The new Christmas Duo features two figures resembling Santa and his reindeer, each playing a different festive beat for kids to build upon. The Santa figure will play variations of music box tunes, while the Reindeer will play different chime beats. Kids can use the figures to add jingle bells, festive melodies, and more to their music.

Designed for kids ages 3 and up, the new Loops Labs figures are compatible with other bands and solo figures. Kids will need an interactive Loops Stage and Bluetooth-compatible device to play.

The Christmas Duo set is available now for $39.99 at loopslab.com. Families can find it on Amazon soon.

About the author

Samantha Connell

Samantha Connell

Samantha is an Associate Editor for The Toy Book, The Pop Insider, and The Toy Insider. She loves to write, craft, and play with her adorable dog, Willow. She is a Ravenclaw, Star Wars fan (prequels included), and Clemson alumna. She also thinks that she is the favorite aunt.

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