Source: Jakks Pacific/The Toy Book

Jakks Pacific has a new member on its board of directors.

Lori MacPherson, a longtime executive at The Walt Disney Co., joined the board this week.

“Ms. MacPherson brings to us over two decades of experience in entertainment and consumer products, which dovetails perfectly with our hands-on, customer-focused company,” says Stephen Berman, CEO, Jakks Pacific. “We expect to benefit from her insights into broad segments of the customer base for our wide array of products.”

MacPherson joined Disney in 1991 and served in a variety of roles across marketing, consumer products, and home entertainment. She most recently served as executive vice president, global product management for Walt Disney Studios.

Related: Jakks Pacific Bounds Into Fall With Disney ily 4EVER Fashion Doll Line

“I am very excited to join the board of Jakks Pacific, and look forward to working with my other board members and management in continuing to spearhead Jakks’ growth by reaching out to all segments of the consumer market for Jakks toys and games,” MacPherson says.

Jakks Pacific counts Disney among its numerous partners for toys across multiple categories.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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