Litzky Public Relations (LPR) is showing some love to small businesses and entrepreneurs through its new grant program: LOVE, Litzky, which stands for Lifting Outstanding Voices & Endeavors. The first business to receive the LL treatment is PunkinFutz, a company that designs and manufactures sensory play products for kids.
The grant will help PunkinFutz launch its Sesame Street collection with a PR campaign strategy and $25,000 in professional fees. PunkinFutz aims to introduce new creative play products for children of all ages and abilities, incorporating its established range of physical, sensory, and developmental toys.
“Throughout 2020 we helped our clients pivot into important, relevant conversations, and asked ourselves where we as an agency could fit in as well,” says Josslynne Welch, president of LPR. “As we thought about opportunities to ‘pay it forward’ in a meaningful way, we recognized the importance of inclusivity on many different levels, among them children and play… With LOVE, Litzky we give back to the business community that has supported us and provide our employees an
opportunity to get involved when many of us are looking to take action.”
The collection launches this July, and will introduce iconic Sesame Street characters to PunkinFutz’s line of products. To support the release, LPR built a strategic communications plan targeting trade, consumer media, and social influencers across a variety of platforms. An account team will execute the plan over a three-month period.
“Teaming up with Sesame Workshop is a huge opportunity for PunkinFutz but 2020 was a challenging year for us and we were lacking resources to maximize the launch,” says CEO of PunkinFutz Lisa Radcliffe. “LOVE, Litzky will provide us with the PR support we need to make a big splash and bring our brand mainstream.”