Source: Magformers

It’s time to raid the toy aisles in preparation for the holiday season, but this time with a cause in mind.

Magformers, a magnetic construction toy company, is kicking off the season early this year to support children and families in need with its “Merry Magformers” Buy, Get, and Give campaign. Beginning today, with every purchase of the Magformers Designer Carnival 46-piece set and/or the Tileblox Rainbow 20-piece set on magformers.com, the company will donate one to The Ronald McDonald House Charities Detroit. On Giving Tuesday, Nov. 29, Santa’s helpers will hand-deliver the toys directly to the Michigan-based nonprofit.

“As the holiday season approaches, we understand that it can be difficult for children and families in hospital care to feel the holiday spirit,” says Magformers President Erik Quam. “Partnering with The Ronald McDonald House of Detroit was a natural choice for Magformers. They represent decades of care for children and their families.”

While this may seem like a tremendous endeavor, it’s only the beginning. In time for National Toy Safety Awareness Month (November), Magformers is dedicating itself to a social initiative educating caretakers on the importance of “buying safe.” The company’s “Shop Safe, Play Safe” social awareness campaign aims to encourage families to share who they shop safe for via a social media post and by using the hashtag #ShopSafePlaySafe.

Related: The Toy Foundation, Children’s Hospital Association Reveal 2022 Grantees

“Unfortunately, we live in a world where massive online shopping platforms have clouded the marketplace with counterfeit toys that are unsafe and unfit for children to play [with],” Quam says. “These platforms may offer low, discounted pricing, but with it comes potential harm. We’re hoping to educate and enlighten consumers with our Shop Safe, Play Safe awareness campaign. Sometimes, getting the lowest price product isn’t the safest choice for your child.”

Take the month of November to check off items on that Christmas to-do list, keeping safety — and giving — top of mind.

About the author

Maude Campbell (Guest Contributor)

Maude Campbell (Guest Contributor)

Maude has written for Popular Mechanics and the New York Post, among other positions at Elle and HGTV magazines.

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