Baltimore-based craft and activity company Make it Real acquired tween lifestyle brand Three Cheers for Girls (3C4G). The companies will begin operating as one unit effective Jan. 1, offering customers a complete range of tween lifestyle, creative play, activity, cosmetics, and licensed products.
“3C4G has been a toy and gift industry fixture for years, and we are thrilled to be continuing the legacy of quality, affordable, trendy products that Cinthia [Russiyan] and her team have built under the Three Cheers For Girls brand,” says Isaac Wolman, CEO of Make it Real.
Make it Real is known for its creativity kits that span fashion, jewelry, home decor, and beauty, many of which feature top licenses including Disney and Juicy Couture. The company recently issued a new range of products inspired by Disney’s Frozen 2.
“We have great confidence in Isaac and his team to continue growing 3C4G into an internationally recognized brand,” says Cinthia Russiyan, President of 3C4G. “We are looking forward to working with the Make it Real team and couldn’t be happier!”
Popular products from 3C4G include on-trend items and seasonal assortments including squishy pillows, fashion accessories, makeup, bath fizzies, bags, and more.