Make It Real and Juicy Couture teamed up to create Choose Juicy!, a new DIY range, that will be introduced at the North American International Toy Fair in New York City.
The collection is designed for kids ages 8 and up, and features DIY kits that let them create their own wearable designs—from charm bracelets and necklaces to hair accessories—and fashion design sketchbooks.
Products will be presented in packaging featuring Juicy’s signature hot pink, inspired by the company’s pink velour tracksuit.
To celebrate the launch of this new collection, Make It Real is hosting a special Juicy Fashion Designer Contest on its website throughout the year. The grand prize winner will receive a host of dream-come-true prizes, including a trip to attend a Juicy Couture campaign photo shoot, where they get to meet a Juicy Couture Creative Director, and more.