Hasbro Inc. named Marianne James as vice president, EMEA consumer products effective Nov. 11. James will be based out of Hasbro’s Stockley Park office in the UK and report to Casey Collins, senior vice president and general manager of global consumer products at Hasbro.

“I’m thrilled to welcome Marianne to the Hasbro Consumer Products team,” Collins says. “Marianne will join our team of passionate industry leaders with a key focus to drive our franchise brands and expand into new categories, channels, and markets. Her leadership capabilities, depth of market knowledge, and strategic vision will help drive further growth in our EMEA Consumer Products business.”

James previously worked at Viacom Nickelodeon Consumer Products as vice president of licensing, commercial partnerships, and experiences across Europe. In her career, James has been a key member of senior leadership teams driving strategy, while serving at the helm of teams in category, retail, marketing, commercial sponsorships, and partnerships. She boasts numerous accolades, including Licensor of the Year awards and merits at industry trade and annual licensing shows.