Martin J. Elliott Promoted to CFO at MGA Entertainment

MGA Entertainment Inc. (MGAE) promoted Martin J. Elliott to chief financial officer (CFO).

A former executive at Mattel and The Walt Disney Co., Elliott joined the company as vice president of financial planning and analysis in 2015. He takes the reigns as CFO effective immediately, succeeding Stephen Schultz, who will remain with MGAE in an advisory role through the end of the year.

“Martin is a solid financial leader who understands our business and how to maintain its profitability and debt-free status,” says MGAE Founder and CEO Isaac Larian. “During his time at MGAE, Martin has brought forth a keen sense of market awareness and insights related to financial analysis and driving profitable growth. I am confident that under Martin’s leadership and Steve’s mentorship MGAE will continue to maintain its position and will grow high double digits this year.”

MGAE cites Elliott as playing an important role in driving industry-leading growth and maintaining the lowest operating cost structure in the toy industry during his five years with the company.

“I am honored to play a deeper role in ensuring that MGAE is best positioned to continue bringing bold innovation to the toy industry,” says Elliott. “I look forward to continuing to work with our talented creative and leadership teams and delivering industry-leading returns.”

Schultz will work with Elliott to ensure a seamless transition.

“I am grateful to Steve for his many years of partnership and leadership, helping grow MGAE into the toy company it is today,” Larian adds. “Steve did an incredible job for MGAE the past 10 years during some very, very tough times. We wish him the best; we will miss him.”


About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.