Source: Animaccord

For the first time ever, Ferrero is issuing a licensed version of its famous Kinder Mix collection.

To celebrate 10 years of collaboration, Ferrero and Animaccord worked together to create a Masha and the Bear Kinder Mix assortment that will be available throughout Russia this holiday season. The launch will be supported by a 3D animated Christmas-themed commercial that features characters from Masha and the Bear preparing to celebrate the season with their loved ones.

In 2010, Masha and the Bear became the first local intellectual property (IP) licensed by Ferrero for use in products developed for the Commonwealth of Independent States (CIS) region. Licensed candies have since been made available under the Masha and the Bear brand across other parts of Europe, Latin America, the Middle East, and Africa.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.