It’s a big spring for Masha and the Bear across Europe and beyond.

Animaccord, the global rights holder for the hit family series, partnered with UK toy retailer, The Entertainer, for a spring retail campaign that extends beyond Easter. The promotion features Masha and the Bear display stands and security gate covers in more than 150 stores through April 24. Masha and the Bear fans can interact with their favorite characters at interactive meet-and-greet events in select locations across the country.

Masha and the Bear x The Entertainer

“Masha & the Bear is a well-loved property with some great content that children enjoy,” says Rebecca Naish, head of marketing and licensing at The Entertainer. “Animaccord have been a great partner over the last couple of years and we are excited to be working together to bring Masha & the Bear to life in-store and online again this Easter.”

Masha and the Bear Go to the Movies:

This spring, Masha and The Bear will be seen on the big screen in special theatrical presentations throughout Europe and across the Middle East and North Africa (MENA).

AF Media GmbH will show select episodes from season 3 at cinemas in Germany, Austria and German-Speaking Switzerland, April 4 to May 20. Cineplex, Kinoplex, Kinopolis, Cinemax, Multiplex, and Luxo will screen Masha and the Bear on more than 100 screens in Germany. The Cineplexx, Apollo-Kino, Lugner Kino, and Hollywood Megaplex chains will feature the release on 25 screens in Austria, while Star Cine will handle Switzerland.

From April 11 to May 30, Spacetoon International FZ LLC will distribute episodes to cinema chains such as Real Cinemas, Novo, Vox, Cinescap, Grand Cinemas, City Cinema, and Cineco in MENA countries.

Finally, families in the Netherlands can enjoy the series with theatrical screenings beginning April 10. Special events for the month include character meet-and-greets at select locations, including Pathe de Kuip in Rotterdam on April 3, and April 10 at VUE cinema. Tickets are on sale now.