Animaccord, the producer and distributor of the animated series Masha and The Bear, partnered with Samsung for a joint communication campaign in Italy.

The campaign will run for the entire Christmas period, from now until Feb. 28. Users who purchase one of 15 models of Samsung tablets, including the latest Samsung Galaxy Tab S4, can download the Masha and the Bear for Samsung app for free.

The app includes 52 episodes of Masha and the Bear, 26 episodes of the spinoff series Masha’s Tales, and a variety of digital content such as e-books, games, and posters.

A television campaign featuring Masha and the Bear with Samsung devices started Dec. 9 on main children’s networks.

Local licensing agency Maurizio Distefano Licensing supported the promotion.