Source: Mattel/The Toy Book

A fresh roster of heroes and villains have joined the battle for Eternia and Etheria.

Mattel is celebrating the 40th anniversary of its Masters of the Universe (MOTU) franchise with a host of new action figures, vehicles, and playsets that are set to hit retail this year.

Last week, the company used social media to unveil more than 20 new action figures spread across its MOTU Origins and Masterverse lines alongside an updated version of a classic vehicle and a 40th Anniversary Edition He-Man Action Figure.

Masters of the Universe Origins | Source: Mattel/The Toy Book

Masters of the Universe Origins

  • 200X He-Man
  • 200X Skeletor
  • Grizzlor
  • Leech
  • Mantenna
  • Snout Spout
  • Digitino
  • Space Sumo
  • Pig-Head
  • King Randor
  • Teela and Zoar
  • Roton Vehicle

Related: Backstory: Masters of the Universe — He-Man and Skeletor are Back in Action as the Legendary Battle for Eternia Reignites

Masters of the Universe Masterverse | Source: Mattel/The Toy Book

Masters of the Universe Masterverse

  • 40th Anniversary He-Man
  • Animated He-Man (Inspired by Netflix’s He-Man and the Masters of the Universe)
  • Animated He-Man (Inspired by Netflix’s He-Man and the Masters of the Universe)
  • Battle Armor He-Man
  • He-Ro
  • She-Ra
  • Sun-Man
  • Oversized Beast Man
  • Hordak
  • Catra
  • Jitsu
40th Anniversary He-Man | Source: Mattel

While this lineup is impressive, it only represents a portion of new MOTU products slated for release this year. Fresh waves of new figures, vehicles, and playsets from Origins and Masterverse are hitting retail now alongside a full range of toys inspired by the kid-focused animated series He-Man and the Masters of the Universe, the second season of which just hit Netflix this month.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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