RIP Mark Taylor | Source: The Toys That Made Us (Nacelle Co.)/The Toy Book

A legendary figure in the creation of Mattel’s Masters of the Universe (MOTU) franchise has died.

Designer Mark Taylor was credited with shaping much of the MOTU aesthetic and the design for countless characters that contributed to the massive success of the MOTU brand in the 1980s. While formal credits for the development of He-Man and Skeletor have often been disputed over the years, Taylor’s work, along with that of another Mattel designer — Roger Sweet — eventually became the toys that are familiar to millions.

Some key design elements that shaped He-Man and other residents of Eternia were pulled from Taylor’s Torak: Hero of Pre-History, a barbarian-esque character that was in and out of development for many years pre-dating the launch of the MOTU brand in 1982.

Related: Backstory: Masters of the Universe — He-Man and Skeletor are Back in Action as the Legendary Battle for Eternia Reignites

Taylor’s work at Mattel began in the 1970s as a member of the Visual Design Group working on packaging for Barbie. Following his work on the MOTU franchise, Taylor went on to become a key figure in the development of the original Teenage Mutant Ninja Turtles (TMNT) line at Playmates Toys in 1987. Taylor’s work has been explored in numerous documentaries, including Power of Grayskull and The Toys That Made Us.

His Christmas Eve passing was confirmed by his wife, Rebecca Salari Taylor via Facebook.

Mark Taylor was 80 years old.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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