Barbie’s Beach House, Castle Grayskull, and a life-size Pictionary board are soon going to be in the same park.
Mattel and Epic Resort Destinations have revealed that the Mattel Adventure Park — opening in Q1 2023 in Glendale, Arizona — will feature additional brand activations from Barbie, Masters of the Universe, and Mattel Games. These experiences join the previously announced Hot Wheels-themed roller coaster and go-karting, and a Thomas & Friends indoor theme park.
“Mattel Adventure Park will be even more engaging and entertaining at launch, with the addition of these iconic Mattel brand experiences,” said Julie Freeland, senior director of global location based entertainment at Mattel. “The expansion of this flagship attraction brings together the largest representation of Mattel’s beloved brands in a live space as never before.”
The Barbie Beach House will feature the Barbie flying theater, taking riders on a journey from deep underwater to outer space; the Dream Closet Experience, where Barbie, through state-of-the-art hologram technology, will help curate the ultimate wardrobe; and the Barbie Rooftop, where guests can enjoy a selection of signature pink beverages perfectly paired with sweet and savory snacks while enjoying panoramic views of the property.
Fans of Master of the Universe can visit Castle Grayskull, which has been transformed into a laser tag arena where fans “have the power” to fight for Eternia. Mattel Adventure Park will also feature a nine-hole mini-golf experience based on the Mattel Games Portfolio. Families can putt-putt while battling Rock ‘Em Sock ‘Em Robots, or through a life-size Pictionary game board with additional games featured throughout. UNO will also be represented as a climbing structure where guests can jump on oversized UNO cards and race to the top.
