Mattel appointed board member and industry veteran Soren T. Laursen as executive director of the company. Laursen will help accelerate key aspects of Mattel’s growth strategy in Europe, including business planning, product and market development, commercial execution, regional partnerships, and retail collaborations.

Laursen most recently served as CEO of TOP-TOY Holding, the largest retailer of toys and children’s products in the Nordic region. Prior to that, Laursen held a variety of senior leadership roles with The LEGO Group for more than 25 years. Laursen served as president of LEGO Systems from 2004 to 2016 and held a variety of senior leadership roles overseeing various international markets, including Europe and Asia/Pacific. He serves as an advisor to The Toy Association, where he also served as a member of the association’s Board of Directors from 2004 to 2014, and as chairman from 2012 to 2014.

While in this part-time role, Laursen will continue to serve as a member of Mattel’s Board of Directors. He will no longer serve as a member of the Mattel Board’s Governance and Social Responsibility Committee to ensure its independence.