Source: Mattel/The Toy Book

Mattel Inc. continues to make moves within its executive ranks with another new hire joining the El Segundo-based company behind Barbie, Hot Wheels, Fisher-Price, and the Masters of the Universe.

Next month, Catherine Frymark will step into the role of executive vice president, corporate communications, for which she will oversee internal and external communications on a global level. Additionally, she will oversee Mattel’s philanthropic efforts, including the Mattel Children’s Foundation. She joins the company from Discovery Inc. and will report to Mattel Chairman and CEO Ynon Kreiz.

“Catherine is an outstanding executive, with a demonstrated track record of driving strategic communications during times of growth and transformation,” Kreiz says. “I look forward to partnering with her to tell our story in compelling ways, communicate our leadership in corporate social responsibility and amplify the Mattel purpose to empower the next generation to explore the wonder of childhood and reach their full potential.”

Frymark’s career at Discovery spans more than 20 years, most recently as group senior vice president, communications. She held a variety of leadership roles overseeing communications for multiple divisions across a multitude of projects and networks including TLC, and the acquisition and integration of Scripps Networks, home to HGTV, Food Network, and more.

“For 75 years, Mattel and its portfolio of iconic, beloved brands have inspired play and made cherished memories for families around the world, including my own,” Frymark says. “I have long admired Mattel, am proud to join its leadership team, and am eager to guide the next phase of the company’s communications and philanthropic endeavors.”

Mattel recently reported its Q3 earnings which exceeded expectations with a 13% sales increase in North America. Earlier this week, the company revealed plans for The UNO Game Show.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.