Today, Mattel revealed its plan to produce 22 animated and live-action TV programs based on more than 20 properties in its intellectual property portfolio.
The new programs are in development and created by Mattel Television for multi-platform distribution. They also encompass a broad range of genres — including action adventure, humor, game shows, and music — and are designed to reach a range of demographics, including toddlers and preschool, tweens, teens, and families.
“With the proliferation of broadcasting and streaming platforms, there is a growing demand for high-quality content driven by global brands,” says Ynon Kreiz, chairman and CEO of Mattel. “Mattel is the owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We have countless opportunities to bring these brands to their fans through episodic programming that will capture the imaginations of kids and families worldwide.”
Mattel Television is led by Adam Bonnett, a 21-year Disney Channel veteran who recently joined Mattel as executive producer.
Bonnett will work with Christopher Keenan, senior vice president and executive producer at Mattel Television.
Mattel Television will work in partnership with Mattel’s Franchise Management division and Global Content Distribution. Fred Soulie, senior vice president of content distribution and business development, will oversee Mattel’s approach to strategic distribution of the content globally, across all platforms.