The original Wishbone | Source: Universal Studios Home Entertainment

Mattel Films and Universal Pictures are collaborating on a theatrical film for the first time.

The companies have detailed plans to develop a live-action film based on Wishbone, a PBS series about a Jack Russell terrier that debuted in the mid-1990s and aired through 2001. The story follows the titular dog as he assumed roles from classic literary tales such as Frankenstein, Robin Hood, Journey to the Center of the Earth, and Sherlock Holmes.

Mattel Films is producing alongside Academy Award-winner Peter Farrelly (Dumb and Dumber, Green Book, There’s Something About Mary).

Roy Parker, who penned the much-buzzed-about 2019 Blacklist screenplay, This House is Not for Sale, will write the script. Mattel Films’ Executive Producer Robbie Brenner, executive producer, and Supervising Producer Kevin McKeon will lead the project, and Director of Development Lexi Barta will oversee the project for Universal Pictures.

“Our deep library of iconic franchises continues to offer cinematic storytelling opportunities,” says Brenner. “We’re thrilled to be working with Peter Farrelly, Roy Parker, and Universal to take the beloved dog classic into a new direction with a modern reimagination of the franchise.”

Wishbone joins American Girl,  Barbie, Barney, Hot WheelsMagic 8 Ball, Major Matt Mason, Masters of the Universe, and View-Master in the Mattel Films development slate.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.