Last year, Mattel sourced 97% recycled or Forest Stewardship Council (FSC)-certified content in its packaging and products. This year, the FSC honors the company with the 2021 Leadership Award for Excellence in use of FSC-Certified Products and Commitment to Responsible Forest Management.
Mattel exceeded its goal of 95% in order to maximize recycled content and limit the use of virgin fiber. It has partnered with the Rainforest Alliance for a decade in order to achieve and maintain FSC certification. Through the partnership, it strives to develop innovative products and experiences that are better for the planet.
In recognition of the importance of our forests’ role in reducing carbon emissions, Mattel has also launched a reforestation Tree Equity partnership with American Forests. Through the partnership, it plans to address tree inequity in Los Angeles, near the company’s headquarters.
It states that trees are often sparse in low-income neighborhoods, meaning that the residents cannot reap the benefits that trees provide. Mattel and American Forests aim to end this inequality by distributing trees throughout these neighborhoods and creating a new infrastructure of trees.
Mattel continues in its goal to achieve 100% recycled plastic in all products and packaging by 2030. To learn more about its goals, click through its Packaging Approach and Performance brochure.