Source: Mattel

Last year, Mattel sourced 97% recycled or Forest Stewardship Council (FSC)-certified content in its packaging and products. This year, the FSC honors the company with the 2021 Leadership Award for Excellence in use of FSC-Certified Products and Commitment to Responsible Forest Management.

Mattel exceeded its goal of 95% in order to maximize recycled content and limit the use of virgin fiber. It has partnered with the Rainforest Alliance for a decade in order to achieve and maintain FSC certification. Through the partnership, it strives to develop innovative products and experiences that are better for the planet.

In recognition of the importance of our forests’ role in reducing carbon emissions, Mattel has also launched a reforestation Tree Equity partnership with American Forests. Through the partnership, it plans to address tree inequity in Los Angeles, near the company’s headquarters.

Related: Mattel Introduces Barbie Music Producer Doll to Highlight the Gender Gap in the Music Industry

It states that trees are often sparse in low-income neighborhoods, meaning that the residents cannot reap the benefits that trees provide. Mattel and American Forests aim to end this inequality by distributing trees throughout these neighborhoods and creating a new infrastructure of trees.

Mattel continues in its goal to achieve 100% recycled plastic in all products and packaging by 2030. To learn more about its goals, click through its Packaging Approach and Performance brochure.

About the author

Nicole Savas

Nicole Savas

As a kid, Nicole either wanted to be a professional toy player-wither or a writer. Somehow, as social media editor for The Toy Insider, The Toy Book, and The Pop Insider, she’s found a career as both. She's grateful to work somewhere that she can fully embrace both her love of teddy bears and her admiration for the Oxford comma. When she's not playing with toys at work, she's playing with her baby girl at home.