Source: Mattel/The Toy Book

Beginning today, more fans and die-cast enthusiasts than ever will have access to Mattel‘s exclusive Hot Wheels Collectors Red Line Club.

In the past, Mattel has limited the number of members that can join the Club each year but this year the membership limit has been lifted completely in what the company says is an effort to create “a more inclusive opportunity for fans 18 and up to join the collector community and have access to the highest-quality cars” on the market.

This year’s membership plans include a new digital option “with greater accessibility and more opportunities to get in on the fun,” and the Membership Car Kit option which includes a limited edition 2021 Red Line Club ‘70 Boss 302 Mustang while supplies last.

Mattel notes that interest has grown for its Hot Wheels Red Line Club vehicles in recent years. Red Line Club vehicles feature “top-tier builds” with opening panels, detailed engine bays, finished interiors, and collector cases, and the ultra-limited offerings tend to sell out in minutes and command high prices on the growing secondary market.

2020 Red Line Club ’71 Datsun 510 | Source: Mattel

Related: ‘Hot Wheels Unleashed’ Races onto Video Game Consoles this Summer

The Hot Wheels team points to some recent examples of how the die-cast market has boomed over the past year.

  • The 2020 Hot Wheels Master Set sold out in just two minutes at $599. The set is now fetching more than $1,000 on third-party auction sites.
  • The 2020 Red Line Club ’71 Datsun 510 was offered at just $24.99 through Mattel last year and has sold at auction for more than $600.

Registration for 2021 Hot Wheels Collectors Red Line Club Memberships opens at 9 a.m. PST at

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.