Photographer Jeremy Lloyd / Stylist Sheryl FetrickFirst revealed at The Toy Insider’s Holiday of Play event, the Bloxels Box Set will be available at major retailers nationwide on Oct. 1. From a partnership between Mattel and Pixel Press, Bloxels is a hands-on building system that lets kids create their own video games directly onto the physical Bloxels Gameboard, and then activate it on the Bloxels Builder App on a mobile device to play out the game.

Made for ages 8 and up, kids will be able to build layouts of video games, use the blocks on the gameboard to build characters, use the app to capture a picture of the Gameboard and to customize it, and to challenge friends to beat a level that they built.

The updated Bloxels Box Set will feature design challenges specific to the Gameboard to truly integrate the physical and digital play.