Mattel Launches Entrepreneur Barbie to Inspire Girls Everywhere

Mattel has launched Entrepreneur Barbie, coinciding with real-life female entrepreneurs gracing the cover of Time‘s Most Influential People issue and leading one-in-five start-ups. To celebrate her newest career, Barbie has partnered with a diverse group of female entrepreneurs, including the founders of Girls Who Code, Rent the Runway, One Kings Lane, Plum Alley, Genuine Insights, Sugarfina, and The TomKat Studio.

Girls and parents can explore inspirational tips, career-themed games, and activities at www.barbie.com, and purchase career dolls available at retailers nationwide.

About the author

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.