Mattel launches Mattel Films, a new theatrical film division that will develop motion pictures based on Mattel’s franchises. Robbie Brenner, Academy Award-nominated producer of Dallas Buyers Club, will oversee the new division as executive producer.

Brenner will report to Ynon Kreiz, Mattel’s chairman and CEO. She was nominated for an Academy Award for Best Picture for Dallas Buyers Club, and her film Burden was a 2018 Sundance Film Festival Audience Award winner. She has held multiple leadership roles in the entertainment industry for the last two decades, including partner and president of the film division at The Firm, as well as president of production at Relativity Media. Brenner also ran the classics division at Davis Entertainment, and prior to this, she held senior vice president roles at both Twentieth Century Fox and Miramax.

“Generations of children around the world have grown up with deep emotional connections to Mattel’s brands and characters,” Brenner says. “There are so many stories to be told and so many imaginations to be captured by these iconic brands, and I look forward to working with Ynon [Kreiz, CEO] and his team to do so.”