Corus Entertainment’s Nelvana partnered with Mattel to become the exclusive Canadian licensing agent for Thomas & Friends across multiple merchandise categories, excluding toys, which are manufactured and marketed by Mattel. Treehouse became the new hub for the long-running Thomas & Friends series, which will be available across the network’s traditional and non-linear platforms, including Treehouse on Demand, Treehouse Classic, and the TreehouseGO App.
The deal starts with Treehouse broadcasting Thomas & Friends: The Adventure Begins movie on October 5 at 5:20 p.m. ET. Season 22 of the show joins the network starting Saturday, October 13, airing weekends at 12:15 p.m. ET. Starting Monday, October 15, Best of Thomas & Friends episodes will air on the channel weekdays at 11:50 a.m. ET and 7:55 p.m. ET.