Mattel Inc. promoted Steve Totzke to chief commercial officer, with oversight of a new, unified global commercial organization for Mattel, effective immediately. Totzke will report to Ynon Kreiz, Mattel’s chairman and chief executive officer.

As chief commercial officer, Totzke will directly manage a unified global commercial organization for Mattel and work closely with Kreiz and Richard Dickson, Mattel’s president and chief operating officer. Partnering with regional leaders in markets around the world, Totzke will be responsible for maximizing retail partnerships and expanding the company’s e-commerce capabilities.

Totzke held a wide variety of leadership roles with Mattel over the course of nearly 20 years in areas including sales, marketing, and business operations. Most recently, he served as executive vice president and chief commercial officer of the North American division, with responsibility for commercial execution, sales, and merchandising strategy. Totzke previously held a number of leadership roles with Mattel, including senior vice president of sales, vice president, and general manager of Mattel’s operations in Australia and New Zealand.