Mattel to Bring Rainbow Rangers Toys to Walmart

The Rainbow Rangers are suited up and headed to Walmart.

Mattel will launch the first toy line based on the hit preschool series from Genius Brands International this August. A diverse array of characters including Rosie Redd, Mandarin Orange, Anna Banana, Pepper Mintz, Bonnie Blueberry, Indigo Allfruit, Lavender LaViolette, and Floof will be present in the line. Each of the heroes represents a superpower, including super strength, music, animal whisperer, invisibility, super vision, super speed, and micro-power. Rainbow Rangers airs on Nick Jr. in the U.S.

“I have said many times that toys are the key category of licensed products for a property like Rainbow Rangers, and this new line from Mattel signals a very big step for the brand, says Andy Heyward, chairman and CEO, Genius Brands. “We are extremely proud of Rainbow Rangers, which delivers positive messaging of empowerment, teamwork, friendship, and environmental responsibility. We are continuing to work with our licensing partners, like Mattel, to develop new products that bring the series to life and provide additional ways for our young fans to engage with the brand.”

Beyond the Mattel toy line, which launches exclusively at Walmart, additional Rainbow Rangers products are available at Amazon, Target, Party City, Kohl’s, and more. Licensees include Dynacraft for bicycles, Bentex for apparel, Inkology for stationary, Distribution Solutions for DVD, and Macmillan Publishing for books.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.