Mattel Masks

Following its efforts to support Los Angeles Unified’s “LA Students Most in Need” initiative and the launch of the Mattel Playroom, Mattel Inc. has ramped up efforts to provide aid to those who are fighting the COVID-19 pandemic.

“We continue to use our resources to support our healthcare heroes on the front lines,” says Mattel Chairman and CEO Ynon Kreiz. “We are producing 100,000 face shields, which we will distribute to medical professionals across the U.S.”

In recent weeks, the company’s design and development teams in El Segundo, California and East Aurora, New York have been sewing cloth face masks that have been distributed free of charge to healthcare workers in New York City and Los Angeles. The team is working on sewing 50,000 more. The shields and the masks each provide different forms of protection against the spread of the coronavirus.

A shipment of cloth masks delivered to Kaiser Permanente South Bay Medical Center in the Los Angeles area.

Despite calls to “reopen” business in the U.S., COVID-19 continues to spread and the need for supplies continues to grow. In order to help meet the needs for personal protective equipment (PPE), Kreiz says that Mattel has procured more than 10,000 surgical and N95 masks.

“These medical supplies are being donated to the UCLA Health COVID-19 collection center, as well as to healthcare providers in NYC and to Sisters of Charity Hospital in Buffalo,” he adds.

The Toy Book continues to monitor the COVID-19 situation and how it is affecting the toy industry. For the latest updates, click here.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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