Mattel Inc. appointed former Brew CEO and Zeno Group exec Dena Cook as executive vice president and global head of communications and public relations. Cook will oversee all external and internal communications for the company. Her primary responsibility is managing and executing Mattel’s corporate communications strategy for global audiences. She will report to Mattel Chairman and CEO Ynon Kreiz.

“Joining a storied company like Mattel is an honor. Barbie, Fisher-Price and Hot Wheels are brands I love; they shaped my childhood, just as they – along with other Mattel brands – are shaping my son’s childhood today,” says Cook. “A company that creates this type of emotional tie across generations is a rarity. Mattel is on an incredible journey of transformation, and I’m thrilled to have the opportunity to communicate it globally.”

Prior to joining Mattel, Cook served as senior vice president of Zeno Group and spent time at Fleishman-Hillard. She worked with numerous brands throughout her career, including Nintendo, Sony Playstation, Sirius Satellite Radio, and Zynga. Most recently, she served as CEO of Brew, a communications firm that Freud Communications acquired in 2016.

“Dena is a seasoned leader who has successfully developed and driven corporate narratives for partners, built and inspired agile, high-performing teams and executed flawlessly on major initiatives that align with business goals,” says Kreiz. “I cannot think of a better partner to clearly and consistently communicate the company’s purpose and journey as we transform Mattel into an IP-driven, high-performing toy company.”

Cook and Kreiz previously worked together when Brew PR represented Maker Studios.