Mattel Taps Skateboarder Sky Brown as Polly Pocket Global Brand Ambassador

Top skateboarder Sky Brown is the new global brand ambassador for Polly Pocket. Mattel appointed the 10-year-old — one of the youngest girls to score a medal in a professional skateboarding competition — as the embodiment of the brand’s message that “Tiny is Mighty.”

“Polly Pocket shows fans that tiny is mighty and we are proud to welcome Sky into Polly’s world as she brings that message to life and celebrates our brand purpose,” says Rebecca Cottrell, senior director of global marketing, Mattel. “Our brand is adventure driven, showing girls they can accomplish amazing feats. The content on Hulu and the Polly Pocket YouTube channel inspires girls to take on big adventures and push the boundaries of their small world.”

“I want to inspire girls around the world to chase their dreams no matter what! When the Polly Pocket brand told me their messaging was ‘Tiny is Mighty,’ I felt that they were describing me,” added Brown. “I want girls to feel like they can just get out there and crush it, no matter what anyone else says.”

Mattel reintroduced Polly Pocket last year in the original micro-scale size and compacts that were popular in the 1990s, but with refreshed designs for a new generation.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.