logo_Mattel logoMattel and Autodesk Inc. have signed an exclusive agreement to power the Mattel toy line with cutting-edge 3-D design and 3-D printing technology. The joint initiative will provide an immersive experience by combining physical toys with digital adventures. An upcoming series of apps will empower consumers to imagine, design, and customize their own toys, as well as make the toys through 3-D printing.

The collaboration aims to bring hands-on design experiences to support an interactive learning environment so that kids can learn while they play. The digital experiences are intended to engender pride in accomplishment, as well as tap directly into the maker trend that encourages creativity, imagination, and open-ended customization.

The first in the app series is scheduled to launch during the second half of the year, along with a dedicated online hub for Mattel’s 3-D printing initiatives. Additional details and information will be announced at a later date.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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