Barbie Fashion Battle | Source: Mattel Television

Barbie Roberts is getting into the reality TV game.

Mattel Inc. and Mission Control Media (Hollywood Game Night, Face Off, The Soup) have teamed up to develop a fashion design reality competition series that will focus on creating high-fashion collections for Barbie dolls. Barbie Fashion Battle features a dozen designers who will face off on teams assigned between two separate fashion houses, each run by a celebrity fashion icon.

The ultimate winner will be awarded a cash prize and the opportunity to design a new line of Barbie doll fashions for Mattel Creations, the in-house e-commerce platform that Mattel launched last summer.

Barbie Fashion Battle | Source: Mattel

Related: State of the Industry Q&A 2021: Mattel

“For more than 60 years, Barbie has been boss when it comes to fashion and has served as a muse for a variety of fashion designers, many of whom continue to design for her today,” says Adam Bonnett, executive producer, Mattel Television. “This project is part of our broader effort to expand the Barbie content universe with new scripted and unscripted content including the recently announced Barbie & Chelsea The Lost Birthday, among other projects.”

Bonnett is leading production for Mattel Television with Dwight D. Smith and Michael Agbabian serving as executive producers for Mission Control Media.

Barbie Fashion Battle is the latest production to join a slate of more than 25 projects being developed for TV and streaming platforms by Mattel TV and its partners. Other projects in development or production include The UNO Game Show, Masters of the Universe: Revelation for Netflix, a Monster High reboot at Nickelodeon, and a game show based on Whac-A-Mole.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.