Mattel’s #ThankYouHeroes initiative is expanding with a new range of toys across its brands, and net proceeds will benefit #FirstRespondersFirst.
UNO, Mega Construx, and the iconic Matchbox brand join the lineup with exclusive new offerings geared toward kids and collectors alike. #ThankYouHeroes is part of Mattel‘s broader Play it Forward platform, which aims to give back to communities in times of need. #FirstRespondersFirst supports healthcare professionals on the frontlines as they serve in the fight against the COVID-19 pandemic.
“For 75 years, purposeful play has been at Mattel’s core, and we know toys can have a significant impact, particularly in unprecedented times like these,” says Mattel President and COO Richard Dickson. “That’s the intent of our Play it Forward platform, which is about leveraging our brands to drive awareness for, and give back to, important causes. Our #ThankYouHeroes line, focused on honoring and immortalizing frontline healthcare workers and everyday heroes, has already received tremendous consumer response. These new items from Matchbox, Mega, and UNO will enable us to further recognize and thank today’s heroes while also driving additional donations to support first responders.”
New #ThankYouHeroes products include:
- Matchbox #ThankYouHeroes Frontline Heroes Vehicles Gift Set: A collection of seven die-cast vehicles including an ambulance, garbage truck, grocery delivery van, news helicopter, mobile hospital, package delivery van, and a police car, each with exclusive deco. MSRP: $20, with $15 from each sale benefitting #FirstRespondersFirst.
- Mega Construx #ThankYouHeroes Building Set 1 includes a police cruiser, delivery cart, and a medical lab along with five action figures: police officer, scientist, two EMTs, and an ambulance driver. MSRP: $20, with $15 from each sale benefitting #FirstRespondersFirst.
- Mega Construx #ThankYouHeroes Building Set 2 includes a food delivery truck and kitchen, along with three action figures: firefighter, cook, and food delivery worker. MSRP: $20, with $15 from each sale benefitting #FirstRespondersFirst.
- UNO #ThankYouHeroes Tin: A collection of new UNO cards that include Mattel’s iconic brands and characters as frontline and everyday heroes, including He-Man as a grocery delivery worker, Barbie as a scientist, Hot Wheels first-responder vehicles, and more. MSRP: $10, with $8 from each sale being donated to #FirstRespondersFirst.
The new items join the previously announced #ThankYouHeroes action figure collection and Fisher-Price Little People Community Heroes set. Preorders will be accepted through May 31 via the Mattel Playroom website. All toys are expected to ship by December 31.