The closure of its factory in St-Laurent will begin later this year as the company shifts manufacturing to facilities in Mexico and China. The move is part of a companywide streamlining of its manufacturing and distribution channels. According to the Montreal Gazette, the closure will result in a loss of 580 manufacturing jobs. Mattel intends to maintain Mega Brands’ Montreal-based business and design team. At one point, the Montreal facility was the biggest toy factory in North America.
Mega Brands has a lineage that dates back to the 1960s with the company becoming best-known for its chunky brand of Mega Bloks in the 1980s. Mattel purchased the company in 2014 in an effort to gain traction in the construction and craft space, eventually launching Mega Construx to attract a wider range of builders. Former Mega Brands chief Vic Bertrand recently took the helm at Toys “R” Us Canada.
In 2014, the Toy Book toured the Montreal facility to see production and assembly of Mega Brands’ classic products.
Mega Bloks Play 'n Go Wagons getting assembled at the Mega Bloks factory in Montreal!
Posted by The Toy Book on Wednesday, March 19, 2014