Mattel Unveils Streetwear-Inspired BMR1959 Barbie Signature Collection

Barbie’s 60th anniversary celebration continues with the launch of a new doll collection inspired by streetwear fashion.

Mattel debuted the BMR1959 range to celebrate the fashion heritage of Barbara “Barbie” Millicent Roberts and to showcase how current trends influence the brand. The collection was led by Carlyle Nuera, lead designer for Barbie Signature. BMR1959 focuses on self-expression and personal style.

The fully posable dolls pair high- and low-fashion mixes with reimagined ’90s styles and colorways. The range was created using a variety of body types and facial sculpts, and each doll comes paired with accessories such as jewelry, fanny packs, and more. Each doll comes packed with a custom display stand inside a streetwear-style custom shoebox with a sketch and designer signature printed on the lid.

The BMR1959 collection is available at retailers including Walmart, Target, Amazon, and Entertainment Earth.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.