Source: Mattel/The Toy Book

As first revealed at Toy Fair New York last year, Mattel picked up the license for DreamWorks Animation’s Spirit franchise ahead of this summer’s Spirit Untamed.

While it’s still uncertain whether or not the animated feature will arrive in theaters as planned, Mattel’s first lineup of Spirit Untamed toys launched today via Amazon. The new collection includes dolls, horses, and playsets, along with Spirit Untamed-inspired versions of Mattel Games, including UNO, Stackin’ Apples, and more.

Spirit Festival Deluxe Doll/Horse Assortment | Source: Mattel/The Toy Book

“As leaders in the doll category, partners look to Mattel to recreate inspiring on-screen stories through doll play because of our best-in-class design, development, manufacturing, and marketing capabilities,” says Lisa McKnight, senior vice president and global head of Barbie and dolls, Mattel. “We are thrilled to team up with Universal Brand Development to bring the world of DreamWorks Animation’s Spirit Untamed to life to encourage adventurous fans to play out the timeless story with fashion dolls and horse play.”

Related: UNO Celebrates 50 Years of Being Wild

Dolls and horses are available in a variety of sizes, from collectible ponies in blind packages to 7-inch doll and pony sets, and a 14-inch toddler doll.

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.