As first revealed at Toy Fair New York last year, Mattel picked up the license for DreamWorks Animation’s Spirit franchise ahead of this summer’s Spirit Untamed.
While it’s still uncertain whether or not the animated feature will arrive in theaters as planned, Mattel’s first lineup of Spirit Untamed toys launched today via Amazon. The new collection includes dolls, horses, and playsets, along with Spirit Untamed-inspired versions of Mattel Games, including UNO, Stackin’ Apples, and more.
“As leaders in the doll category, partners look to Mattel to recreate inspiring on-screen stories through doll play because of our best-in-class design, development, manufacturing, and marketing capabilities,” says Lisa McKnight, senior vice president and global head of Barbie and dolls, Mattel. “We are thrilled to team up with Universal Brand Development to bring the world of DreamWorks Animation’s Spirit Untamed to life to encourage adventurous fans to play out the timeless story with fashion dolls and horse play.”
Dolls and horses are available in a variety of sizes, from collectible ponies in blind packages to 7-inch doll and pony sets, and a 14-inch toddler doll.
amzn_assoc_placement = “adunit0”;
amzn_assoc_search_bar = “true”;
amzn_assoc_tracking_id = “toybook-20”;
amzn_assoc_ad_mode = “manual”;
amzn_assoc_ad_type = “smart”;
amzn_assoc_marketplace = “amazon”;
amzn_assoc_region = “US”;
amzn_assoc_title = “Shop Spirit Untamed at Amazon:”;
amzn_assoc_linkid = “41c273765465fb678108e7feaa0c8d10”;
amzn_assoc_asins = “B08J4J7SHM,B08J4HDQRD,B08TZNPGV9,B08TZWHNNW,B08J4HRK2H,B08J4HQX1H,B08GLJG3XM,B08J4HBGZ9,B08GLJZWYS”;
