Mega Bloks launched the new Mega Bloks website. The main objective of the new site is to provide a modern, user-friendly online experience as well as a refreshed style that reinforces the Mega Bloks identity. The home page focuses on new content at multiple levels: a gallery of featured products from the shop; direct access to popular brand websites; more visibility for social media; featured videos; and blog posts.

Shopping is improved through catalog features such as search and filter tools. Consumers can also leave reviews, rate products, and create accounts that allow them to keep track of “Haves” and “Wants.” There are also new “Kids Zone,” “Video,” and “About Us” pages.

In addition, the new Mega Bloks World of Warcraft website and  Mega Bloks Skylanders teaser page are now live.

This post was originally written by Ali Mierzejewski and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.