Melissa Fuhr | Source: ZAG/The Toy Book

The international expansion of ZAG continues with the opening of a new office in Argentina.

The new office in Buenos Aires office is being led by Melisa Fuhr, director of licensing and retail for South America. Fuhr also leads operations for Chile and Peru and reports to Angela Cortez, vice president of licensing and consumer products for Latin America.

In her new role, Fuhr will work to build and expand merchandising and licensing efforts for the ZAG Heroez portfolio — including Miraculous — Tales of Ladybug and Cat Noir and Ghostforce — across Argentina, Bolivia, Paraguay, and Uruguay.

“We are confident that our strategy to directly handle consumer activities in key regions is the optimal approach to building our brands,” says Julian Zag, executive vice president global operations and head of consumer products, ZAG. “2022 is a milestone year for us with the much-anticipated launch of our Miraculous animated feature later in the year alongside a global quick service restaurant promotion, the release of a new mobile game, and our first console game, amongst other initiatives.”

RELATED: ZAG Inks ‘Miraculous’ Deal With PMI for New ‘Ladybug and Cat Noir’ Products

Fuhr says that the growth of ZAG’s brands in the region will expand over the next few years.

“We see numerous opportunities to continue to build on the success of Miraculous across Argentina,  Bolivia, Paraguay, and Uruguay and build strong and lasting partnerships with the best companies and retailers in the region for both Miraculous and Ghostforce,” Fuhr says. “The new toy line for Miraculous from ZAG Labs is already performing well at retail and we are eager for the ZAG Labs and Playmates toy line for Ghostforce to hit retail in 2023.”