Melissa & Doug, the toy company known for its wooden and unique playsets, has made several improvements to its website to create a streamlined shopping experience for consumers. With a heavy focus on brand story and consumer experience, the enhanced website was redesigned in partnership with Tomorrow, on the Shopify platform.
“Melissa & Doug is always transforming its direct-to-consumer capabilities to provide the best for its consumers and we have an ambitious outlook,” says Bridgette Miller, chief marketing and sustainability officer. “This newly designed platform was inspired by the growth in direct-to-consumer post-pandemic and we believe it’s a channel worth investing in as it allows us to personalize the shopping experience and create deeper relationships with our consumers.”
Improvements include a user-friendly mobile experience, increased user generated content and reviews, optimized site search, smart merchandising, integrated product recommendations, and a redesigned gift finder. The website even features new payment options for faster checkout such as Apple Pay and PayPal. Melissa & Doug packed the website with brand history, including details on its mission toward sustainability and inclusion.
