Source: Messe Frankfurt (HK) Ltd.

As the world continues to struggle in the containment of the COVID-19 pandemic, Messe Frankfurt (HK) Ltd has revealed plans to offer a new hybrid experience to support the Toy & Edu China, Baby & Stroller China, and Licensing China trade fairs.

E-connect 360 is a new digital platform designed to aid toymakers and those in the licensing and baby products industries in building business opportunities across China. The virtual marketplace will run alongside the next in-person fairs, which are currently slated to run from March 30 to April 1 at the Shenzhen World Exhibition & Convention Center.

RELATED: No Toy Fair? No Problem. Don’t Let the Lack of Trade Shows Mean a Lack of 2021 Press

“We are finding innovative and effective ways to help our stakeholders embrace the digital possibilities driven by the pandemic,” says Wendy Wen, senior general manager, Messe Frankfurt (HK) Ltd. “As an extension of the three in-person events, the online platform will present brands with valuable opportunities to establish connections and maximize coverage. Meanwhile, live streaming of concurrent conferences and the fair tours will be employed for the first time to enhance online participation.”

Toy & Edu China, Baby & Stroller China, and Licensing China are organized by Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co. Ltd, and Messe Frankfurt (HK) Ltd.