Messe Frankfurt (HK) Ltd and Guangdong Toy Association Partner to Consolidate Fairs in China

Messe Frankfurt (HK) Ltd. and the Guangdong Toy Association (GDTA) have formed Guangzhou Li Tong Messe Frankfurt Co. Ltd, a joint venture to reach a larger international audience and add variety to their separate visitor pools. The partnership will begin next year with the organization of two events: Toy & Hobby China and Baby & Stroller China.

The partnership will also expand the two fairs’ product offerings. R/C toys, computer games, and software and computer learning systems will be added to the list of new products featured at Toy & Hobby China, which also includes die-cast models and playground and outdoor equipment. Baby & Stroller China will also see a more complete product scope. The event will take place next year at the Poly World Trade Center in Guangzhou on April 8 to 10.

About the author

Alexis Willey

Alexis Willey

Alexis Willey is an editorial intern at Adventure Publishing Group. She assists the editors on leading trade magazines The Toy Book and The Licensing Book and online at toybook.com and licensingbook.com. She also contributes to the weekly e-newsletters The Licensing Report and The Toy Report. Alexis spends her time (and money) going to concerts, city hopping, and shamelessly taking pictures of her food. When she isn’t making “just one more” cup of coffee, she’s probably working on her university’s literary magazine and getting really geeky about words and design. Follow her travels and strange commentary on Twitter and Instagram: @alexisrwilley.

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