Messe Frankfurt (HK) Ltd. and the Guangdong Toy Association (GDTA) have formed Guangzhou Li Tong Messe Frankfurt Co. Ltd, a joint venture to reach a larger international audience and add variety to their separate visitor pools. The partnership will begin next year with the organization of two events: Toy & Hobby China and Baby & Stroller China.
The partnership will also expand the two fairs’ product offerings. R/C toys, computer games, and software and computer learning systems will be added to the list of new products featured at Toy & Hobby China, which also includes die-cast models and playground and outdoor equipment. Baby & Stroller China will also see a more complete product scope. The event will take place next year at the Poly World Trade Center in Guangzhou on April 8 to 10.