Mezco Launches 5 Points Line with the Addams Family

Back in February, Mezco Toyz unveiled a first look at its newest line, 5 Points, at Toy Fair New York. The line is the company’s take on the classic 3.75-inch action figure scale with five points of articulation, commonly known as 5POA. Shown again at this month’s New York Comic Con (NYCC), 5 Points includes major licenses, such as Scooby-Doo, Batman ’66, and others, along with the Addams Family, which launches today.

As MGM’s animated reimagining of The Addams Family hits theaters in the U.S., Mezco opened preorders for “the first family of Halloween,” with the family packaged in duos on retro-styled blister cards.

The Addams Family 5 Points series includes Gomez & Morticia, Wednesday & Grandma, Pugsley & Fester, Lurch & It, and the disembodied hand, Thing. Variations of Thing are included with each duo.

Going into Brand Licensing Europe this month, MGM cited the Addams Family as one of its key properties for licensing, alongside RoboCop, Stargate, and others.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.