MGA Entertainment Debuts Live-Action L.O.L. Surprise! Music Video

During Thursday’s virtual dance party as part of its ongoing #BBsBoredomBusters campaign, MGA Entertainment (MGAE) dropped the first-ever live-action L.O.L. Surprise! music video.

“Extra (Like O.M.G.)!” was written by Priscilla Renea, the co-writer of pop hits including “Timber” by Pitbull featuring Kesha, Miranda Lambert’s “Somethin’ Bad,” “Worth It” by Fifth Harmony, and “California King Bed” by Rihanna, among others.

The song and music video — premiered during the dance party by DJ’s Amira and Kayla — offers fans an inside look into the L.O.L. Surprise! O.M.G. world. As many families continue to stay at home together, L.O.L. Surprise! fans are encouraged to virtually dance together and stay connected. They can share their moves by tagging @lolsurprise or using the hashtags #LOLDJParty, #ExtraLikeOMG, and #BBsBoredomBusters. They might even be featured on the L.O.L. Surprise! social media channels.

MGAE has been making headlines regularly in recent weeks as the company and its founder, Isaac Larian, step up to make a difference in a world impacted by the spread of COVID-19.

The company recently contributed $5 million in sales from the L.O.L. Surprise! brand to kick-off Operation: Pac-Man, a nonprofit effort created to deliver personal protective equipment (PPE) to healthcare workers and hospitals who are working to fight the spread of the invisible enemy. The effort includes ventilators created by MGAE and Little Tikes designers.

Visit mgaecares.com to learn more or to get involved.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.