Source: MGA Entertainment

A new year means new toys, but one company that won’t be found exhibiting anywhere near Toy Fair New York is MGA Entertainment (MGAE).

Just weeks after revealing plans to exhibit offsite in a private showroom at Sky Retail Space in Manhattan, MGAE Founder and CEO Isaac Larian kicked off the new year by announcing that the company is going virtual again in lieu of the 2022 show.

“Due to the rampant spike of the COVID-19, we are reluctantly pulling out of Toy Fair New York one more time,” Larian shared on LinkedIn. “The risks aren’t worth it.”

Related: For Your Consideration: MGA Entertainment’s Rainbow High Winter Break Dolls

Instead, MGAE will be hosting virtual appointments again this year to showcase more than 35 new products from brands including L.O.L. Surprise!, Rainbow High, Little Tikes, Na! Na! Na! Surprise!, and many more.

MGAE retail partners are encouraged to contact their regular sales reps to book an appointment.

Last month, The Toy Association confirmed its plans to move foward with Toy Fair New York. The event is slated to take place Feb. 19-22, 2022 in the newly expanded Javits Center.

As always, the Toy Book team from Adventure Media & Events will be on hand at Toy Fair New York to unveil our biggest issue of the year. Check out our 2022 editorial calendar for more information.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.