LOL Surprise All-Star B.B.s | Source: MGA Entertainment

MGA Entertainment (MGAE) inked multiple brand licensing deals with Riva Technology and Entertainment (RTE) for the development and publishing of mobile games based on L.O.L. Surprise! and Rainbow High.

“We are delighted to partner with RTE who has a proven track record for working with the biggest IPs and delivering top quality results,” says MGAE Founder and CEO Isaac Larian. “Our digitally native fans want to experience our award-winning brands across all platforms and mobile gaming is a strategic focus for us in 2021 and beyond. It is MGA’s goal to expand both digital gaming and NFTs in a significant way.”

The new deal follows a successful entry into the Roblox platform and a hit Nintendo Switch game for MGAE’s L.O.L. Surprise! brand.

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“MGAE boasts a diversified portfolio of leading brands, and they build fantastic award-winning toys,” says RTE CEO & Founder, Paul Roy. “Our vision of bridging the world of mobile gaming with consumer products and the toy culture is strongly aligned. I admire them for their consistent growth over the years and the incredible efforts they have accomplished, creating a universe that each of their collections represents.”

Roy says that details on the first wave of mobile games will be announced soon.