MGA Entertainment Introduces Baby Born Surprise

MGA Entertainment has a new “surprise” on the way. Following the continued success of its L.O.L. Surprise! collection, MGA introduces Baby Born Surprise this week, a new collectible line that offers kids and collectors more than 10 surprises in each package. The new collection presents miniature versions of the Baby Born dolls, each blind-packed and swaddled in a real fabric blanket, sewn in a surprise design such as a butterfly, flower, or unicorn.

Water can be used to wake the baby and reveal their eye color and hairstyle. Additionally, the color of the included baby bottle will reveal if the baby is a boy or girl. Articulated with movement in the arms and legs, kids can feed each baby with water to reveal a color-change diaper pattern. A birth certificate and collector’s guide are included in each package.

Recommended for kids ages 3 and up, Baby Born Surprise dolls are available at mass retailers nationwide.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.